General

How do you determine the right location for a smart fridge?

21 August 2021

Choosing the right location to install a connected fridge is one of the most important steps in your business. Indeed, as a restaurant owner, you have control over many profitability factors such as margins. However, there are other variables related to the location of the connected fridge that can affect the success of your service. In this article, we will discuss several important points to consider when determining a good location.

Factors Contributing to the Success of a Smart Fridge

A connected fridge can be placed in private or semi-private locations, such as a building with controlled access frequently used by specific individuals. For example, it cannot be used in public places like train stations or bus stops. However, there are still many possibilities to consider. When thinking about the business world, there are other places that should not be overlooked:

  • Healthcare facilities,
  • Higher education institutions,
  • Offices,
  • Gyms,
  • Call centers,
  • Swimming pools,
  • Co-working spaces, etc.

The success of a connected fridge depends primarily on the following criteria:

  • The number of people using the location,
  • The relevance between the type of food offered and the people visiting the location,
  • The number of competing solutions in the area,
  • The working days and hours of the location (for instance, a business usually operates 5/7 while a hospital might need to operate 7/7),
  • Ease of delivery (is late-night or early morning delivery possible? What are the best delivery times?),
  • Possibility of monthly rent for the service.

Determine the Right Location for the Smart Fridge

Based on these criteria and your offer, you can now define your Ideal Location Profile (ILP) and communicate accordingly.

Location Type: According to us, the most suitable places to position your internet-connected smart fridge are healthcare facilities, companies with over 100 employees, and higher education institutions. Specializing in a specific segment and thus becoming an expert could be relevant: for example, you may choose to focus solely on hospital catering services and target only private clinics (decision-making process will be faster here compared to public institutions). You could also choose to target only companies with over 100 employees located in the outskirts of the city and with no meal service around. In any case, define a precise target and develop a conversation accordingly. You will then be identified as an expert, and convincing will be easier.